Amidst the plethora of luxury fragrances endorsed by celebrities, Le Labo distinguishes itself with its sophisticated, unisex scents deeply rooted in memory and culture. One fragrance that has garnered significant attention over the years is Santal 33, a woody fragrance that has become a staple in major urban environments. However, Le Labo’s core offerings extend far beyond this celebrated scent.
Among their notable releases is Thé Matcha 26, recognized for its unique combination of matcha, fig, and fresh-cut grass, making it a standout choice for those seeking a refreshing and vibrant aroma. Now, the lineup includes an intriguing new addition: Violette 30.
Le Labo describes Violette 30 as a blend of verdant green floral notes complemented by hints of white tea, cedarwood, and guaiacwood. This new fragrance marks a departure from Le Labo’s traditionally woody and musky offerings, offering a brighter, more floral profile. The timing of its release is particularly interesting given that typical winter fragrances often feature darker, more robust notes like dried fruit, leather, and vanilla.
Violette 30 seeks to carve its niche among the many violet-centric perfumes available in the market, such as Marc Jacobs’ Daisy and Guerlain’s Insolence, by emphasizing the flower’s sweet and fresh notes. This focus results in a balanced fragrance that avoids the often powdery finish associated with florals, steering clear of a nostalgic, old-fashioned essence. The deliberate pairing of Violette 30’s floral characteristics with assertive notes like wood and worn leather helps mitigate concerns that it might lean too feminine.
Initial experiences with Violette 30 have sparked curiosity and engagement in various settings. Whether at a social gathering or office, inquiries about the scent were common, with many expressing a sense of excitement upon discovering it is from Le Labo, a brand well-loved by enthusiasts. The fragrant notes struck a chord, offering a lighter, more inviting contrast to heavier aromas typically worn in colder months. Indeed, the addition of Violette 30 to one’s fragrance routine can invigorate even the gloomiest winter mornings.
Now available in five different sizes, Violette 30 is priced from $7 to $1,125, catering to a wide range of preferences and budgets.
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