Finnish health tech company Oura has made waves in the industry by securing $900 million in new funding, led by Fidelity Management & Research Company. The round also saw participation from new investor ICONIQ, along with notable contributions from Whale Rock and Atreides. This impressive funding round pushes Oura’s valuation to approximately $11 billion, doubling the value from its previous funding round in December.
Oura’s CEO, Tom Hale, expressed pride in the company’s growth and the trust it has fostered among millions of users. The new funding is not merely a financial boost; it represents a commitment to enhancing proactive health solutions. Oura aims to leverage these funds to innovate in artificial intelligence, expand production capabilities, introduce new health features, and enhance global distribution channels.
Since its inception, Oura has sold over 5.5 million smart rings, with the last year contributing significantly to these sales. The company experienced remarkable growth, doubling its revenue in 2024 to reach $500 million, and anticipates crossing the $1 billion mark this year. Notably, Oura dominates the smart ring market with over 80% market share.
Oura is also broadening its demographic reach. Recent insights from the Elevate conference in Toronto indicate that women in their early twenties are increasingly becoming a core market for the brand. The latest device, the Oura Ring 4, was launched in October, further enhancing the appeal with new ceramic versions and an optional charging dock.
Additionally, Oura is expanding beyond health tracking hardware into the realm of health testing. A newly launched feature, called Health Panels, allows users to easily book a blood test for $99 at over 2,000 Quest Diagnostics labs across the U.S. While Oura does not provide medical advice, users can access their test reports through the app and engage with its AI chatbot for general wellness suggestions.
This innovative feature places Oura in direct competition with startups like Whoop and other ring makers such as Ultrahuman and Samsung, which have launched similar health testing functionalities.
As of the original publication date, October 14, 2025, Oura is riding a wave of growth and innovation that is reshaping the health tech landscape, poised to further influence how individuals understand and manage their health.
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