La Casa Blanca, entre las cuentas más restringidas en Bluesky.

The Trump administration is innovatively channeling its social media strategy on an unexpected platform: Bluesky. Recently, the White House and several government agencies established their presence on this social network, renowned as a left-leaning alternative to Elon Musk’s X.

In its inaugural post, the White House account shared a compilation of highlight reels featuring Trump, combined with the playful message: “What’s up, Bluesky? We thought you might’ve missed some of our greatest hits, so we put this together for you.”

Following suit, a variety of governmental departments, including the Departments of Homeland Security, Commerce, and State, created their own accounts and quickly began launching critiques against Democratic opponents, particularly in the context of a government shutdown. A notable comment from the Department of State stated, “We heard this is a great place to have an open and honest dialogue, so we’re here to talk about how the Democrat shutdown is undermining our country on the world stage.” However, legal experts caution that such statements may infringe upon the Hatch Act, which regulates the political activities of federal employees.

The messaging from the administration has taken on a cheerful, almost trolling tone, seemingly inviting negative responses that have flourished on Bluesky. Users responded robustly, with many comments referencing Trump’s controversial ties to the infamous sex offender Jeffrey Epstein. Media figures, like Ben Collins from The Onion, suggested that the administration’s engagement with Bluesky stems from an inability to control the narrative on this platform, which frustrates them.

In contrast, prominent Bluesky users urged their followers to “block and move on,” while some, like comedian Paul F. Tompkins, expressed amusement in blocking the White House, claiming that it was “weirdly fun.”

In less than 48 hours, the White House account became one of the most blocked on Bluesky, with around 91,000 accounts doing so, compared to only 10,000 followers. Remarkably, Vice President JD Vance’s account, established earlier, holds the record for the most blocks on the platform.

While the other government accounts hadn’t yet matched those blocking figures, they did account for the top five most blocked accounts over the previous day. Right-wing users on the platform reveled in the experience of following the Trump administration and subsequently being widely blocked.

This development paints a dynamic picture of how political communications are evolving in the ever-changing landscape of social media, illustrating the unique interactions between government entities and public opinion in the digital age.

(Note: The information provided reflects the original publication date of October 19, 2025, and remains unchanged from that context.)

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